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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
LowHighMedium
Timedifferent
Stunden bis wenige Tage1-4 WochenWochen bis Monate je Goal
Participantsdifferent
1-41-63-10
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionExperiment results, Decision log, Learning summaryGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
ValidationDemandMVP
ExperimentsGrowthAnalyticsValidation
RoadmapOutcomesPlanningExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas