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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.
Complexitydifferent
LowHighMedium
Timedifferent
Stunden bis wenige Tage1-4 Wochen60-180 min
Participantsdifferent
1-41-64-20
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionExperiment results, Decision log, Learning summaryCynefin Map, Domain-specific Actions, Sensemaking Notes
Tagsno overlap
ValidationDemandMVP
ExperimentsGrowthAnalyticsValidation
ComplexitySensemakingDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping