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| Criterion | ![]() Decision Making Pre-Mortem | ![]() UX Research User Interviews | ![]() Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitysame | Low | Low | Low |
Timedifferent | 20–45 min | 30–60 min per interview | 1-2 h |
Participantsdifferent | Small cross-functional group | 1 participant per interview | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | RiskDecisionFailurePlanning | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis |
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