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| Criterion |  Decision Making Pre-Mortem |  Product Discovery Smoke Test |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 20–45 min | 1-5 Tage | 1-2 Wochen |
Participantsdifferent | Small cross-functional group | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Interest Metrics, Conversion Signal, Learning Note | Experiment card, Result summary, Next bet |
Tagsno overlap | RiskDecisionFailurePlanning | ValidationExperimentsDemandGrowth | MarketingGrowthExperimentsLearning |
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