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| Criterion |  Decision Making Pre-Mortem |  Growth Hooked Model |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20–45 min | Multiple workshops over several weeks | 1-3 h |
Participantsdifferent | Small cross-functional group | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | RiskDecisionFailurePlanning | GrowthBehaviorRetention | AnalyticsConversionGrowth |
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