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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy Value Chain Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 h | Half day | 1-2 h |
Participantsdifferent | 2-10 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Value Chain Map, Lever List | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | StrategyMarketAnalysis | StrategyBusiness modelDiagnosisAnalysis | AlignmentStakeholdersStrategyFacilitation |
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