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| Criterion |  UX Research Personas |  UX Research User Interviews |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min per interview | 45-60 min |
Participantsdifferent | Internes Team | 1 participant per interview | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | AssumptionsRiskExperimentsValidation |
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