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| Criterion |  UX Research Personas |  Facilitation Storytelling |  Facilitation Power Interest Grid |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 45-120 min | 30-60 min |
Participantsdifferent | Internes Team | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Narrative Outline, Key Message, Story Arc | Power Interest Grid, Strategy per Stakeholder |
Tagsno overlap | ResearchCustomerSynthesis | CommunicationNarrativeStakeholdersFacilitation | StakeholdersFacilitationAlignmentPlanning |
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