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| Criterion |  UX Research Personas |  Business Strategy Scenario Planning |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 Tage | 0.5-2 Tage | 1-3 h |
Participantsdifferent | Internes Team | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Scenario Set, Strategic Implications, Robust Options | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | ResearchCustomerSynthesis | StrategyUncertaintyPlanning | StrategyAnalysisPlanning |
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