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| Criterion |  UX Research Personas |  Product Discovery Problem Interview |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 45-75 min |
Participantsdifferent | Internes Team | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Test Matrix, Test Plan |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryOptions |
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