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| Criterion |  UX Research Personas |  Decision Making Option Framing |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 45-120 min | 1-2 h |
Participantsdifferent | Internes Team | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | ResearchCustomerSynthesis | OptionsDecision framingStrategyComparison | StrategyAnalysisOptions |
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