View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Decision Making Option Framing |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 45-120 min | 1-3 h |
Participantsdifferent | Internes Team | 3-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | ResearchCustomerSynthesis | OptionsDecision framingStrategyComparison | StrategyAnalysisPlanning |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
