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| Criterion |  UX Research Personas |  Product Discovery Opportunity Solution Tree |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-2 h Setup, laufend | 20-35 min |
Participantsdifferent | Internes Team | 2-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Solution Tree, Experiment Backlog, Learning Log | Test Card with a pre-set threshold |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryHypothesis |
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