View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Product Discovery Opportunity Scoring |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 60-120 min | 1-2 h Setup, laufend |
Participantsdifferent | Internes Team | 3-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Score Table, Top Outcomes | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationDiscoveryOutcomesNeeds | DiscoveryOutcomesExperimentsOpportunity |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
