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| Criterion |  UX Research Personas |  Product Discovery Opportunity Interview |  Knowledge Modeling Knowledge Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 1-3 h |
Participantsdifferent | Internes Team | 5-12 Interviews | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | Knowledge Map, Critical Knowledge Areas, Transfer Plan |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | KnowledgeMappingRisk |
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