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| Criterion |  UX Research Personas |  Product Discovery Opportunity Interview |  Operations Getting Things Done |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 1-2 h Setup, laufend |
Participantsdifferent | Internes Team | 5-12 Interviews | 1 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | Action Lists, Project List, Review Routine |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | ProductivityPlanningTasksExecution |
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