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| Criterion |  UX Research Personas |  Product Discovery Opportunity Interview |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 1-2 h |
Participantsdifferent | Internes Team | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | StrategyDecisionAssumptionsHypothesis |
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