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| Criterion |  UX Research Personas |  Product Discovery Opportunity Interview |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 15-45 min |
Participantsdifferent | Internes Team | 5-12 Interviews | 1-3 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | ADR File, Decision Log, Rationale |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | ArchitectureRationaleDocumentationGovernance |
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