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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 Tage15-60 min je Zyklus45-90 min
Participantsdifferent
Internes Team1-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesSituation Assessment, Decision Loop, Action UpdatesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
ResearchCustomerSynthesis
DecisionChangeLearningStrategy
AssumptionsRiskDecisionDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping