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| Criterion | ![]() UX Research Personas | ![]() Innovation Lean Startup | ![]() Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | Internes Team | 2-8 | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ResearchCustomerSynthesis | LeanStartupValidationMVP | MVPValidationServiceDiscovery |
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