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| Criterion |  UX Research Personas |  Innovation Lean Startup |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 Tage | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | Internes Team | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | ResearchCustomerSynthesis | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
