View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Product Discovery Kano Model |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 1-5 Tage |
Participantsdifferent | Internes Team | 10-50 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | ValidationExperimentsDemandGrowth |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
