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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Facilitation Stakeholder Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 2-4 h | 60–90 min |
Participantsdifferent | Internes Team | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | StakeholdersAlignmentFacilitationChange |
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