View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Decision Making Risk Matrix |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 2-4 h | 30-60 min |
Participantsdifferent | Internes Team | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Risk Matrix, Top Risk List |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | RiskDecisionPrioritizationAssessment |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
