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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumHighLow
Timedifferent
1-3 Tage2-4 h1-2 h
Participantsdifferent
Internes Team3-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ResearchCustomerSynthesis
Theory of ConstraintsSystems thinkingChange
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for OODA Loop.
Decision Making
OODA Loop