View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Innovation Design Sprint |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 Tage | 4-5 Tage | 30-60 min je Interview |
Participantsdifferent | Internes Team | 5-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Prototype, Test Findings, Decision Rationale | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | Design sprintPrototypeValidationInnovation | DiscoveryInterviewsOpportunityCustomer |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
