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| Criterion |  UX Research Personas |  Decision Making DACI |  Decision Making Argument Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min | 1-3 h |
Participantsdifferent | Internes Team | 2-10 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | DACI Matrix, Decision Owner, Decision Log | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | ResearchCustomerSynthesis | DecisionRolesGovernanceAlignment | SensemakingDecisionRationale |
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