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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-3 h | 45-75 min |
Participantsdifferent | Internes Team | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Matrix, Test Plan |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryOptions |
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