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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-3 h | 60-90 min |
Participantsdifferent | Internes Team | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | ExperimentsPrioritizationDiscoveryHypothesis |
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