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| Criterion |  UX Research Personas |  Product Discovery Concierge MVP |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-4 Wochen | 2-4 h |
Participantsdifferent | Internes Team | 3-10 Kunden | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Concierge Learnings, Service Blueprint, MVP Risks | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ResearchCustomerSynthesis | MVPValidationServiceDiscovery | JourneyServiceService design |
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