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| Criterion |  UX Research Personas |  Knowledge Modeling Concept Mapping |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-2 h | 30-60 min je Interview |
Participantsdifferent | Internes Team | 1-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | KnowledgeConceptsMappingSensemaking | DiscoveryInterviewsOpportunityCustomer |
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