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| Criterion |  UX Research Personas |  Decision Making Assumption Surfacing |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 45-90 min | 1-3 h |
Participantsdifferent | Internes Team | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Assumption List, Critical Assumptions, Learning Plan | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ResearchCustomerSynthesis | AssumptionsRiskDecisionDiscovery | JourneyCustomerService designCanvas |
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