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| Criterion |  UX Research Personas |  Product Discovery Assumption Mapping |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 45-60 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 2-8 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Assumption map, Test backlog, Risk ranking | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | AssumptionsRiskExperimentsValidation | QualitativeResearchCustomerDiscovery |
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