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| Criterion |  UX Research Personas |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 45-60 min | 1-5 Tage |
Participantsdifferent | Internes Team | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ResearchCustomerSynthesis | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |
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