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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowHigh
Timedifferent
1-3 Tage30-60 min0.5-2 Tage
Participantsdifferent
Internes Team1-56-12
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesABC Classification, Focus Rules, Control ListService Blueprint, Fail Points, Ownership Map
Tagsno overlap
ResearchCustomerSynthesis
PrioritizationOperationsPortfolio
Service designOperationsJourneyBlueprint
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews