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| Criterion |  UX Research Personas |  Operations ABC Analysis |  Operations Gemba Walk |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30-60 min | 30-120 min |
Participantsdifferent | Internes Team | 1-5 | 2-6 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | ABC Classification, Focus Rules, Control List | Observation Notes, Improvement Ideas |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationOperationsPortfolio | LeanObservationProcessOperations |
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