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| Criterion |  UX Research Personas |  Growth A/B Testing |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | 1-4 Wochen | 45-90 min |
Participantsdifferent | Internes Team | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ResearchCustomerSynthesis | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery |
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