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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowMediumLow
Timedifferent
1 h bis mehrere Wochen1-2 Wochen1-5 Tage
Participantsdifferent
1-81-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeExperiment card, Result summary, Next betInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
Continuous improvementLeanExperiments
MarketingGrowthExperimentsLearning
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping