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| Criterion |  Operations PDCA Cycle |  Product Strategy DIBB |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | High |
Timedifferent | 1 h bis mehrere Wochen | 1-2 h | 1-4 Wochen |
Participantsdifferent | 1-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | DIBB document, Belief list, Bet list, Learning report | Experiment results, Decision log, Learning summary |
Tagsno overlap | Continuous improvementLeanExperiments | StrategyDecisionAssumptionsHypothesis | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
