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| Criterion |  Decision Making Option Framing |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-120 min | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 3-8 | 1 participant per interview | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | OptionsDecision framingStrategyComparison | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |
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