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| Criterion |  Decision Making Option Framing |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium |
Timedifferent | 45-120 min | 30-60 min je Interview |
Participantsdifferent | 3-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | OptionsDecision framingStrategyComparison | DiscoveryInterviewsOpportunityCustomer |
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