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Criterion
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMedium
Timedifferent
45-120 min60-120 min45-75 min
Participantsdifferent
3-83-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Option Frames, Assumption Notes, Comparable Shortlist, Decision InputsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogTest Matrix, Test Plan
Tagsno overlap
OptionsDecision framingStrategyComparison
GrowthRetentionConversion
ExperimentsValidationDiscoveryOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card