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| Criterion |  Product Discovery Opportunity Solution Tree |  UX Research User Interviews |  Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h Setup, laufend | 30–60 min per interview | 1-4 Wochen |
Participantsdifferent | 2-6 | 1 participant per interview | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks |
Tags1 shared | DiscoveryOutcomesExperimentsOpportunity | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery |
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