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| Criterion |  Product Discovery Opportunity Scoring |  UX Research User Interviews |  Product Discovery Problem Interview |
|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 60-120 min | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 3-6 | 1 participant per interview | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments |
Tags1 shared | PrioritizationDiscoveryOutcomesNeeds | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation |
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