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| Criterion |  Product Discovery Opportunity Scoring |  Product Discovery Opportunity Solution Tree |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 60-120 min | 1-2 h Setup, laufend | 30–60 min per interview |
Participantsdifferent | 3-6 | 2-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Themes, Insight Summary |
Tags1 shared | PrioritizationDiscoveryOutcomesNeeds | DiscoveryOutcomesExperimentsOpportunity | QualitativeResearchCustomerDiscovery |
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