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Criterion
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-3 Wochen30-60 min je Interview
Participantsdifferent
3-65-12 Interviews5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Opportunity Score Table, Top OutcomesJob Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
PrioritizationDiscoveryOutcomesNeeds
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas