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| Criterion |  Product Discovery Opportunity Scoring |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 60-120 min | 2-4 h |
Participantsdifferent | 3-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Opportunity Score Table, Top Outcomes | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | JourneyServiceService design |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
