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| Criterion |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 30–60 min per interview | 60-90 min |
Participantsdifferent | 5-12 Interviews | 1 participant per interview | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog |
Tags1 shared | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |
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