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| Criterion |  Product Discovery Opportunity Interview |  UX Research User Interviews |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 30–60 min per interview | 60-120 min |
Participantsdifferent | 5-12 Interviews | 1 participant per interview | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery | ArchitectureCommunicationStakeholdersCanvas |
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