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| Criterion | ![]() Product Discovery Opportunity Interview | ![]() UX Research Usability Testing | ![]() Product Discovery Solution Interview |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-2 h je Session | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | Based on research question | 5-10 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Usability Issues, Severity List, Recommendations | Solution Feedback, Objection List, Validation Notes |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ValidationUXPrototype | ValidationInterviewsPrototype |
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