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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitysame
MediumMediumMedium
Timedifferent
30-60 min je Interview1-2 h je Session30-60 min je Interview
Participantsdifferent
5-12 InterviewsBased on research question5-10 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesUsability Issues, Severity List, RecommendationsSolution Feedback, Objection List, Validation Notes
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
ValidationUXPrototype
ValidationInterviewsPrototype
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas